Los Angeles Lakers rookie point guard Lonzo Ball made waves during the lead up to the 2017 NBA Draft by declining to sign with an established shoe brand like Nike or Adidas, instead deciding to roll with his family’s own Big Baller Brand, where he immediately received a signature shoe, the ZO2 Prime Remix.
As of right now, Ball is the only NBA player signed with Big Baller Brand, although if his father LaVar has his wish, two others will soon be joining him on the Lakers when Lonzo’s younger brothers LiAngelo And LaMelo are draft eligible.