A few years ago there was a Nike Basketball campaign called “Basketball Never Stops”. It was during the NBA lockout, but was a clever way to tie in the extra work guys put in during the off-season.
This campaign always stuck with me because it really is true. From Summer Pro-Am’s like the Drew League to guys touring other countries to players running clinics and camps, the game just keeps going. No where is it really more evident than with the training guys put in. In order to become the best they can be, these guys really do work on their game year round, especially using the summer to hone their craft and add new dimensions to their repertoires.