Setting up shop in a market that certainly doesn’t lack for options requires innovation to truly make an imprint in Los Angeles. Expanding on a wildly successful NBA All-Star Weekend during the 2018 season, Jordan Brand has again pushed the envelope with their Jumpman LA store.
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One may enter the glass doors as a customer, but leave an athlete. A retail space in name, the location, which was opened in partnership with Footaction, is one-of-a-kind for Nike’s multi-billion dollar subsidiary.