Over the course of their illustrious history, the Los Angeles Lakers have established one of the world’s most recognizable brands. As a result, the franchise boasts one of the strongest fan bases in not just basketball, but sports as a whole.
From the Showtime Era to the dominant duo of Kobe Bryant and Shaquille O’Neal, Lakers fans have become accustomed to greatness and refuse to settle for anything less. Granted, recent years haven’t afforded them that luxury, lending to plenty of frustration.
Nonetheless, those expectations have given the fan base an unfavorable reputation from the rest of the basketball world, but it hasn’t fazed Lakers controlling owner and president Jeanie Buss.