The days of August 23rd and 24th more or less belong to Kobe Bryant now. The first date is, of course, Kobe’s birthday, but August 24th is known as ‘Mamba Day’ representing the two jersey numbers Kobe wore in his 20-year career.
This year Kobe decided to use ‘Mamba Day’ in order to market his new Nike Kobe A.D. shoes which will be featured in five different colors. He did so by making five different challenges to five people on Twitter. Two, Isaiah Thomas and DeMar DeRozan, are NBA All-Stars while the other three, Allyson Felix, Richard Sherman, and Kendrick Lamar, are each stars in their own fields.