Throughout his high-school career, LeBron James was no stranger to sneaker brands clamoring to sponsor his Saint Vincent-Saint Mary's basketball team in Akron, Ohio, outfitting the Fighting Irish with uniforms and sneakers well before he had officially turned pro.
Before his son LeBron James Jr. even enters high school later this fall, the 14-year-old is commanding similar attention. Sneaker consignment store Flight Club has signed on to sponsor James Jr.'s North Coast Blue Chips AAU program throughout its 2019 summer season.
As part of the industry-first structure, Flight Club will design the team's home and away Nike jerseys, as well as provide sneakers, hoodies, basketball towels and duffel bags for each of the players.