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Using The Force

11-year-old Max Page is most widely known for his role as Darth Vader in the 2011 Super Bowl commercial for Volkswagen’s Passat. Dressed from head to toe to resemble the evil character from the ‘Star Wars’ movies, Max attempts to work ‘The Force,’ as the commercial is named, on everything from the family dog, to a doll, with no avail. That is, until he comes to the family’s Passat in the driveway. Little Vader begins to use ‘the force’ on the car as Dad starts the car from the kitchen with the remote, leading his son to believe his power worked.