Tod Leiweke, president and chief executive officer of Seattle, and Jerry Bruckheimer, film producer and principal owner, were brimming with optimism when they spoke publicly before the NHL draft at Rogers Arena.
Seattle will join the NHL in the 2021-22 season and is taking baby steps toward its identity, starting with the nickname, which occupies most fans’ interest.
“It’s something people ask a lot about,” Leiweke said. “We’re deliberate about it, but again, there’s not a sense of urgency. We want to get it right.
“Part of it is, the longer we’re going as an enterprise, the more we know what we stand for, and the more we know what we don’t stand for.