We’re not exactly sure when this whole billboard thing took off. First a small ruckus ensued last year when fans on both sides engaged in unwholesome behavior and vandalized property: Murals from Los Angeles Football Club were targeted while the other guys posed for pics in front of defaced Galaxy advertising.
Eventually things settled down and the competition moved to the front offices. LAFC purchased billboard space with the downtown LA skyline in the background spectators can view from the exposed part of Banc of California stadium. After a prolonged period of silence, the Galaxy FO began fighting back with a campaign of their own.