LOS ANGELES – The LA Galaxy launched their new jersey and their glitzy new “This is LA” marketing campaign on Thursday at their new pop-up shop at BLENDS in the heart of Downtown Los Angeles.
More than 150 influencers, supporters, media and Galaxy players A.J. DeLaGarza, Sebastian Lletget and Robbie Rogers packed the sneaker store which has been converted into an gallery space celebrating the Galaxy’s new 2016 primary kit. The jersey was not the only focus, however, as BLENDS featured 10 large prints featuring Galaxy players posing in their home neighborhoods.
“You see photos of Robbie Keane in Downtown LA, Landon Donovan in Manhattan Beach, and myself in Redondo Beach.