Zlatan Ibrahimoviu0107 raising his arms in defiance. Ola Kamara defying gravity with a well-timed leap. Romain Alessandrini doing heart-shaped hands.
If you’ve driven around the city this year, you’ve seen them. From the San Gabriel Valley to the Beach Cities and in-between, the landscape has become dotted with LA Galaxy billboards. The colorful adverts have won over a fanbase eager for the Guillermo Barros Schelotto era to kick off in March.
They weren’t always so slick. Take a journey with us down memory lane as we examine how a promising idea eventually transformed into a signature advertising campaign.