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TWC's 30% solution for Dodgers' games isn't going to float

This week's attempt by Time Warner Cable to end the Dodgers' blackout before its third consecutive opening day is being categorized by some as a first pitch.

If so, it was an Eephus pitch, high and looping and designed to sucker the batter into a wild swing.

It's a pitch that DirecTV and other pay-TV operators surely will refuse to engage. It's a pitch that Time Warner Cable and their blue overlords should never have tried to sell.

When one cuts through the smoke and mirrors and salutes to Vin Scully, this supposedly serious offer actually shows the Dodgers are not very serious at all.