LOS ANGELES -- As an organization with vast resources, the Dodgers know how to unleash a promotional blitzkrieg.
• Cast your Esurance Final Vote for Kershaw
But if Clayton Kershaw wins the 2015 Esurance MLB All-Star Game Final Vote, it will be through a simple appeal that reflects his understated and professional persona.
The core of the message: It can't really be an All-Star Game without the reigning league MVP and Cy Young winner.
The Twitter hashtag captures the theme -- #MVPtoASG.
Teammates have taken up the cause by tweeting through their accounts.