In Tokyo, you can’t miss Shohei Ohtani. His picture is everywhere, in advertisements above street crossings and at the airport, on television and in magazines. He endorses shoes and skin care products, airlines and watches and so much more.
Those marketing deals have become so lucrative that Ohtani will make an estimated $100 million in endorsement revenue this year, without a penny from the Dodgers.
In its annual list of highest-paid major leaguers, Sportico reported Ohtani and Juan Soto of the New York Mets are poised to be the first MLB players to make $100 million in a season.