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Rebuilding the Dodger Brand

The Los Angeles Dodgers and their fans have been without a World Championship since 1988 when the greatest event ever in the history of baseball occurred “In a season that has been so improbable, the impossible just happened!” Since then, the brand has eroded to some degree, but that has changed over the past three years and is about to change even more.

The Dodgers have recently invested heavily into their facility in the Dominican Republic. According to Doug Padilla of ESPN.com the Dodgers have poured $8 million dollars into and rebuilt their Dominican Complex.