Panini not only makes professional sports cards, but they also make collegiate cards. In fact, they've been doing this for quite some time. Typically, college themed cards are found within their NFL and NBA sets - not surprising since collegiate programs play a big part in those athlete's development. In Baseball, however, a ballplayer is far more likely to be drafted out of high school and trained in the finer art of the game under the tutelage of a Major League club. Still, there are numerous exceptions to this rule.
Panini's newest offering is a series of university specific complete factory sets featuring some of the top collegiate athletic programs in the country and their players.