It’s no secret that MLB needs to do a better job of marketing their sport to new audiences. And to their credit, they’ve tried to come up with ways to make the games and presentations more appealing. But they’ve also sort of worked against themselves in some ways.
Constant rule changes that no one asked for and preventing players from marketing themselves are just a few of the many ways MLB has failed in recent years. But getting fans to actually watch games takes more than just the product on the field.
MLB teams have a recent history of making it difficult for their fans to watch games.