The Major League Baseball Players Association (MLBPA) is working toward an agreement with Genies that would allow for the league’s players to have their likeness included in the company’s Avatar Agency.
Genies recently announced their expansive collection of avatars and its platform is compatible on all social media and chat channels. A partnership between the MLBPA and Genies would allow players to join forces with brands who wish to use an avatar.
Should a deal be reached, Genies will create apparel that matches the brands individual players collaborate with, and allow users to dress their own avatars to match their favorite player.