CHICAGO >> Five years after buying the Dodgers for $2.15 billion, the Guggenheim Baseball Management group is apparently looking for new ways to recoup that investment.
According to a report in Sports Business Daily, the Dodgers have enlisted Entitle, a naming-rights firm formed earlier this year, to sell naming rights to the field at Dodger Stadium. Citing “industry sources,” the report claims the Dodgers are seeking an annual fee of $12 million and began the venture this spring. It is an important distinction that the rights would only be for the field and Dodger Stadium would remain just that.