MLB is capitalizing on Shohei Ohtani reaching the postseason for the first time in his career. The league released new player spots ahead of the Division Series, once 30-second spot titled “Once in a Generation. Twice.” highlighted Ohtani and Aaron Judge.
The league marketing for the playoffs across social media is player-focused. The creative plan featured multiple videos showcasing the best of the majors.
Each club in the Division Series was represented by one player in MLB’s latest campaign “Postseason Season”. Players featured include Ohtani, Judge, Bryce Harper, Emmanuel Clase, Bobby Witt Jr.