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‘A Shohei economy’: How Shohei Ohtani’s first year transformed the Dodgers financially

Staff WriterFollow

Dec. 9, 2024 3 AM PT

The announcements came like a metronome at the start of last season, a steady stream of almost weekly news releases from the Dodgers announcing one Japanese sponsorship deal after the next.

April 1: Dodgers and All Nippon Airways (Japan’s biggest airline) announce multi-year partnership.

April 4: Dodgers and Toyo Tires (one of Japan’s biggest tire companies) agree to multi-year partnership.

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April 8: Dodgers and Kowa (a Japanese trading and manufacturing company) announce multi-year partnership.

April 22: Dodgers and Daiso (a Japanese retailer) enter into multi-year partnership.