I believe this product is destined for failure -- the same way eTopps eventually failed several years back. Featured here is a brand new product from Topps called '2019 Bowman Chrome X Baseball', and it is being sold as a sort-of investment grade product. Basically, boxes and cases were offered in a kind-of IPO (Initial Public Offering) setting, then a clearing price would be set and collectors would own that product. BTW, these cards were only offered through Topps partner, StockX. You may know that company as a big player in the sale of vintage, used and new sneakers.