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How Baron Davis found his voice as rapper Bart Oatmeal

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IF YOU DON'T immediately understand Baron Davis, just wait a few minutes. The retired NBA All-Star is a man of ambitions, concepts, goals and imagination. A cheerful optimist, a charismatic charmer and a serial entrepreneur.

Throughout an ordinary afternoon last spring at Davis' studio complex in Los Angeles, the conversation wanders from loose outlines for a TV prank show to marketing ideas for a new feminine hygiene product. He offers light-hearted digressions about the genius of The Pharcyde and riffs about why most men shouldn't get married until at least 35. ("That's when you start to know who you are and what you want to do.