The beauty of “The Beast 980” crossed paths with the nature of the beast that is the business of radio.
It happened on Wilshire Boulevard this week, just down the street from the La Brea Tar Pits.
No one comes out smelling great when you’re stuck in this kind of muck.
CBS Radio has been trying to sell off the iconic KFWB-AM station since the end of 2011, hiring Diane Sutter as a trustee to take care of the “asset” and make it presentable.
Eighteen months ago, after the go-to all-news format was bastardized into various hybrids of news, talk and entertainment, they decided to give it a go with the all-sports route.