LOS ANGELES -- In another demonstration of the NBA's technological and analytics revolution, the LA Clippers on Wednesday unveiled a platform that makes multiple streams of augmented game viewing available, the first of its kind among professional sports in North America.
"What we have today is what I would call an augmented reality interactive view of a game," team owner Steve Ballmer said. "And that's fantastic."
Working with Second Spectrum, a company that has developed technology that integrates video, tracking data and analytics with machine learning, the Clippers created the CourtVision product. In addition to the flagship broadcast of the game, users will have a choice of three additional streams that essentially function as optional channels.