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Clippers launch rebranding effort with new logo

Clippers owner Steve Ballmer unveiled the team's new logo on Wednesday's episode of "Conan."

The team also announced in a news release it would launch the "next era of Clippers basketball" on Thursday with a T-shirt giveaway.

According to the release, notable Clippers figures will be giving away T-shirts with the new logo at 32 Southern California locations throughout the day.

Ballmer will be at Sprinkles Cupcakes on South Figueroa Street from 10-10:45 a.m. handing out T-shirts and cupcakes. Coach Doc Rivers will be at Pink's Hotdogs on North La Brea Avenue from noon to 1 p.