They haven’t created an alluring, fake profile on Match.com. Or paid starving writers to craft poetically positive posts on Yelp. Not even one robotic conspiracy about generating extra likes on Facebook, Instagram or Twitter.
Instead, the Chargers have leveraged more traditional media platforms to mold a meet-and-greet game plan with the Los Angeles market since their move from San Diego became official in January 2017.
Jeffrey Pollack, the team’s chief marketing and strategy officer, said the union won’t come as a bolt of lightning out of the sky. But in the limited time the Chargers have re-established L.