TORONTO – As the All-Stars got out of bed Friday morning, Yonge Street in Toronto already bustled with excitement.
Jordan Brand opened up a pop-up store Friday at 6:23 a.m., with fans lining up in advance, getting ready to purchase some of the newest and never-before-available Jordan apparel around, knowing they’d only have until closing at 6:23 p.m. Monday to get their shopping done.
All-Star Weekend is about much more than the game; it’s one of the most thrilling weekends of the year for the sneaker community. For Nike and Jordan Brand, the weekend provides a chance to show off new products while having their marquee athletes together in one place.