After running a well-executed offensive set, a cutter receives the ball as he jets down the middle of the lane, where he meets a defender at the rim. "Oohs" and "aahs" ensue, or silence fills the arena.
The sound of the rim-rattling or the whistle from a referee signaling an and-1 only make the play worse for the posterized defender. Teammates jumping up and holding each other back on the bench boost the dunker's ego further.
A poster jam can drastically change the game.
There has been no shortage of posters throughout the 2024 NBA playoffs, the most recent from Oklahoma City Thunder forward Jalen Williams in Game 2 against the Dallas Mavericks.