LOS ANGELES -- The Los Angeles Chargers began their venture into this market with a rallying cry. They were going to “Fight For L.A.,” a slogan that evolved into a website URL, a Twitter hashtag, eventually even a hype video. It was meant to be nothing more than a harmless marketing campaign, but it also fueled their critics and even rankled some of those employed by the neighboring Los Angeles Rams.
Only 20 months have passed, but one side clearly believes it’s over.
“Oh yeah, we won that fight,” Rams cornerback Nickell Robey-Coleman said.