The MaxDiff research study, which nearly 1,500 NFL fans participated in, produced results ranking all 32 NFL logos. The logo of the New Orleans Saints ended up being No.1 while the logo of the Cleveland Browns, which is nothing more than an orange helmet, came in last.
The Chargers finished somewhere in the middle.
Actually, the Chargers’ lightning bolt logo came in at No. 19 on the list. The logos were also reviewed by a graphic designer who provided their own critiques about each logo. Here’s what that graphic designer had to say:
My first thought is that it is unusual to see the lightning bolt in a rounded format.