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A tradition unlike any other.
Every year prior to the NFL Draft, New Era drops a whole new line of caps specifically made for the event. Each hat will be featured following each team’s pick in the first round. The caps are handed out to the prospect right before they take the stage to shake hands and snap photos with commissioner Roger Goodell.
Like all new team apparel, there’s the chance for new ideas and designs to fall flat once it’s presented to the public.