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LA Stadium gets its first sponsor

Although it now seems a predetermined guarantee that the Rams and the Chargers will be playing in LA Stadium one year from now, the project currently stands at 75% completion and has officially entered the business-wrangling portion of the game.

As ESPN relays, the first officially announced founding partner for the complex will be American Airlines. Their shiny new two-plus-acre, two-level open-air space will serve as the main entrance into the 70,000-seat stadium and 6,000-seat entertainment venue.

While first thought is that this is a bit of a strange deal— a small space (relative to the huge 298 acre complex size) attracting a high-level partner, but it makes a lot of sense.