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LA Gear pops up to challenge trademarks of Rams, Chargers

A shoe brand last prominent in the 1990s is putting up a fight against the Los Angeles Rams and Chargers.

LA Gear, most famous for its light-up sneakers 25 years ago and endorsed by the likes of James Worthy, Kareem Abdul-Jabbar and Joe Montana, is asserting that trademark filings for "LA Rams" and "LA Chargers" are too similar to LA Gear because the trademarks share "LA."

Filings with the U.S. Patent and Trademark Office reveal that the Rams and Chargers were in settlement talks, but the Rams recently broke off those talks and earlier this month filed a formal answer to LA Gear's claim of ownership.