For the longest time, the event was so insignificant professor Pete Rozelle would play it out on a chalkboard. And it was such a New York fixture its clock came with hands that had nothing but middle fingers.
That all changed when Commissioner Roger Goodell discovered the ceremony had exacerbated into such a monster he didn’t even have to torture his prolific goose for it to lay yet another golden egg.
As Bernstein said in “Citizen Kane:” “It’s no trick to make an awful lot of money, if all you want to do is make a lot of money.