As the Los Angeles Times’ Gary Klein and Dan Woike reported earlier this week, the Los Angeles Chargers and Rams each sponsored a letter in the VENICE sign that was lit up as part of an LGBTQ Pride event in Venice Beach on Friday, June 2. This is part of the two franchise’s ongoing “Fight For L.A.” as they attempt to court a fan base in their new home market.
The Rams who were about a month ahead of the Chargers in sponsoring a letter in the sign were the first NFL team to officially sponsor a Pride event and the Chargers are now the second.