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Chargers considering full franchise rebrand

Related Topics: San Diego Chargers, Rebranding

This one took a while to sink in. It’s hard enough to imagine the city of San Diego losing their football team. To entirely strip the franchise of its identity entirely seems especially heinous.

No more singing the “San Diego Super Chargers” fight song; you can go ahead and delete that one off your playlist. Those powder blue, color rush, or throwback jerseys that we’ve collected, cherished, and worn? They’ll be foreign colors in Los Angeles.

Oct 13, 2016; San Diego, CA, USA; San Diego Chargers quarterback Philip Rivers (17) walks onto the field during the first quarter against the Denver Broncos at Qualcomm Stadium. Mandatory Credit: Jake Roth-USA TODAY Sports

I’ve only been a fan for a dozen years, and this one breaks my heart.