No sport reveres statistics more than baseball, and no statistic could have been more alarming for the sport than this one: In 2017, the Sports Business Journal reported the average age of a fan watching a baseball game on television was 57 years old.
It was one number in a sport drowning in numbers. But it was the one number that indicated the sport itself could be drowning. If your average fan can order from the senior menu at Denny’s, your past might look better than your future.
No sport is guaranteed a vibrant future.