If you remember this story from two weeks ago, then you'll know Robert Alvarado as the Angels executive who managed to rub a large swath of the fanbase the wrong way with just a simple interview about declining attendance. He stressed their desire to focus on "per-caps", or how much each type of fan will spend per trip to the ballpark, and that while they were selling less tickets, they were still pulling in the same amount of revenue due to focusing on the big spenders.
The comments were tone deaf and a front office nightmare, inducing multiple editorials across the southland, and enraging even the more casual fans of the team.