It marks another milestone in the regeneration of Anfield and forms part of Liverpool City Council’s plan to rebuild Walton Breck Road, where the club’s new store will stand.
The store will offer fans a premium shopping experience with exclusive product ranges, a specially designed first floor cafe - that will open on both matchdays and non-matchdays - and an increased number of payment stations to ease checkout congestion on matchdays.
With 19,500 square feet of floor space, the new store will be four times the size of the current Anfield store and will incorporate a brand new design concept.