A new era begins at Liverpool Women this afternoon but it's a familiar face in the dugout.
Double title-winning manager Matt Beard is back for a second spell in charge and is tasked with getting the club back into the Women's Super League. No pressure.
Of the Premier League's traditional 'Big Six', Liverpool are the only club to not have a women's team in the top flight. Their absence will sting more with supporters given this season is set to the the biggest in the game's history.
A record TV deal with Sky Sports and the BBC means the WSL will have a bigger audience than ever before.