The Heads Up campaign was launched by the Football Association and Heads Together last year with the aim to use the influence and popularity of football to tackle stigma and drive conversation on mental health.
Heads Up activities are running throughout the 2019-20 season, across all levels of the game in England, and the FA Cup final will be dedicated to the campaign in May.
This weekend, all 32 third-round matches are kicking off one minute later than usual, with the Merseyside derby at Anfield to get under way at 4.01pm GMT on Sunday.