Turkish giants Fenerbahce have increased the asking price for Simon Kjaer, according to reports.
Liverpool and AC Milan are both long-term admirers of the 28-year-old defender, while talkSPORT revealed earlier this week that Brighton are also keen on the Dane.
With the defender in such high demand, Fenerbahce believe they can pocket a sizeable profit on their star asset during the summer window.
And his initial valuation of £13m has now been increased to £17.5m, according to Turkish newspaper Fanatik.
Monaco, PSG and Lyon are all in the race for the 28-year-old, but Liverpool and AC Milan remain at the front of the queue.