"They want to sing, dance, have a good time and feel like they are part of something."
With the help of Jamie Webster and the Liverpool-based BOSS Night project, that ethos was transported from Anfield to America last month when the Reds travelled to Charlotte, New Jersey and Michigan on their pre-season tour.
If the players were the headline act for most as they faced Borussia Dortmund, Manchester City and Manchester United in the USA, the fan events arranged around the games were the diary priority for many.
“The match is only a small section of the day.