Deliveroo has reported a surge in sales in the period directly after Taylor Swift's recent UK concerts.
The food delivery service analysed sales in Edinburgh and Liverpool after the singer's shows, and found orders increased by, on average, 50 per cent in the three hours after the concert, compared to the weeks prior.
Deliveroo's data revealed that concert goers turned to the food delivery service after the concert, with orders peaking at midnight, according to RestaurantOnline.
Rob Harris, VP of global restaurants at Deliveroo told the publication: 'Our data reveals a surge in Deliveroo orders immediately after Taylor Swift's recent performances in the UK as fans opt for a post-concert feast.