The limited edition beer has been brewed to celebrate the 25th anniversary of their partnership with the Reds, using unique research and state-of-the-art technology that harnessed the atmosphere created by fans during the past three decades.
Scientists at the Carlsberg Research Laboratory in Copenhagen have cultivated the red hop plants for the drink by immersing them in footage of LFC matches and the sound of our passionate supporters.
Carlsberg and the club believe the unique process – which was made possible by the installation of a 360-degree video screen and powerful sound system at the brewery’s greenhouse – has produced a beer flavoured with 25 years’ worth of highs and lows in modern Reds history.