Liverpool FC has registered record-breaking sales for the start of the season for all three of its new Nike jerseys - home, away and third kit.
The 2020-21 home and away shirts have seen significant sales numbers since their launch in August, while the third kit – which was launched on general sale last week – has achieved record sales across the online store compared to previous third kits.
When the Reds’ home kit was revealed for the first time on Saturday August 1, the club’s online store experienced its most popular day, with traffic to the site and purchases made significantly higher than ever before.