The club first launched its official account on TikTok, the world’s leading destination for short-form video, during the build-up to June’s Champions League final, using the app to reach and engage with new audiences online.
Since officially launching in May, @liverpoolfc has featured a wide range of short-form videos, focusing primarily on fun and entertaining moments, producing 6.5 million likes and generating 81 million views.
From celebrations inside the dressing room with Virgil van Dijk to Roberto Firmino’s flair on the pitch, Reds content has proven extremely popular on TikTok.
Normanno Pisani, partnership manager at TikTok, said: “The TikTok community loves sport, particularly football.