Markus Breglec has taken on the newly created role.
Prior to joining the Reds, Breglec held a senior position with consumer electronics company HTC and has over 19 years’ experience devising strategies for globally recognised brands such as Nike, Sony and Adidas.
He led the global award-winning sponsorship strategy for HTC’s partnership with the UEFA Champions League and UEFA Europa League.
The new marketing director will create strategies to drive growth, inspire innovation and foster collaboration. Fan engagement will be fundamental to this new role and Breglec will call upon his experience across sports and consumer electronics.