Premier League clubs are facing another major financial blow amid fears the shirt sponsorship bubble has burst.
Sportsmail revealed on Thursday how Liverpool agreed a delay to the start of their lucrative Nike kit deal so they can lift the trophy in their current New Balance kit.
And now clubs towards the lower half of the Premier League are under threat of losing substantial financial income from sponsorship deals linked to their match-day and training kits as the coronavirus crisis continues to tighten its grip on football.
Arsenal's sleeve deal with Visit Rwanda is worth £30million over three years
Main shirt and sleeve sponsorship deals have become a stable source of income for clubs and have become an integral part of their marketing strategies.